Standalone build
Money Atlas
A content site that got faster as it got bigger
THEchallenge
Money Atlas is a financial products site: listings, reviews, and editorial. Sites like this live or die by search, which makes every change a risk: a redesign that tanks performance quietly tanks the traffic with it.
The site needed to evolve visually, structurally, and editorially, without ever getting slower or losing its standing.
THEsolution
The work runs on Next.js and Sanity, with AWS Lambda and PostgreSQL behind it. Redesigns ship incrementally rather than as big-bang rewrites, each one measured before and after.
Between redesigns, the ongoing work is performance and information: image pipelines, rendering strategy, caching, and an analytics setup that shows the editorial team what readers actually do, so content decisions stop being guesses.
THEresults
This engagement is an example of standalone builds.
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